How upper classed brands in John Lewis are able to get lower classed Assignment

How upper classed brands in John Lewis are able to get lower classed individuals to buy their products also - Assignment Example John Lewis fashion department can be considered as a store within a departmental store. This is a new approach comprising of brands like Mint Velvet, Damsel, Coast, Miss Selfridge and Whistles. There is even a beauty department located in the store encompassing brands like Benefit, Tom Food and Jo Malone. Menswear section within the store also highlights some well-known brands such as Levi’s, Barbour and Polo Ralph Lauren. There are even some new brands included in this departmental store like Penfield and Eleven Paris. Upper class brands are usually purchased by customers who are brand conscious. There is a link between brand and culture. Societal cultural dimensions play a significant role when it comes to purchase decision. It can be stated that social class, gender and race are key elements during final purchase decision making. Lower class people often do not purchase such high valued items. The reason behind this is it is perceived that such upper class brands are purcha sed only by upper class market segment. This kind of perception influences all key factors that are involved in buyer decision making process. In this study it shall be analyzed how upper class brands within John Lewis are able to attract customer’s attention belonging to lower income class segment. According to Holt (2004), a brand can be defined as a term, name or a design that distinguishes product or service of one manufacturer from others. Brands are normally utilized in advertising, business and marketing. In accounting terms, brand is an intangible asset which is present within every organization. It is most valuable asset that is outlined in the balance sheet of a company. Brands owners need to effectively manage their brands in order to enhance shareholder value. Brand valuation is an important technique that associates money with a brand. Effective branding often results into high sales volumes of a particular

Application of E-Business in Saudi Arabia Research Paper

Application of E-Business in Saudi Arabia - Research Paper Example Factors that affect the adoption of the technology in Saudi Arabia include the financial position of the business, the nature or characteristics of the business organization and the employees’ acceptance and perception of e-business. Some of the recommendations for the research are that the governments should use standardized methods to implement ICT projects. Regular training and empowerment workshops should be conducted to ensure that there is no resistance to change. Table of Contents Application of E-Business in Saudi Arabia 1 Running head: E-BUSINESS 1 1 Abstract 1 E-Business 5 Rationale 5 Project Topics 6 Research Methods 7 Expected Findings and Implications 7 Annotated Bibliography 8 Introduction 12 Rationale 13 Specific Topic 13 Research Purpose 14 Hypotheses 14 Literature Review 14 History and Background 14 Exceptions 15 Solutions 16 Discussion 17 Barriers to E-Business 17 Motivators to Commerce 18 Methodology 19 Research Purpose 19 Data Collection Method 19 Survey In strument 20 Population, Sampling Strategy and Sample 20 Data Analysis 21 Results 21 Implications of the Findings 26 Limitations 27 Conclusion 27 Recommendations 28 Final Thoughts 28 Questionnaire 34 E-Business E-business (electronic business) describes the act of a business utilizing electronic network in the improvement of business processes or systems. ... The data collecting tool will be administration of questionnaires which will be conducted through various means such as e-mail, post and fax. However, face-to-face surveys will be conducted although reference will be made to questionnaires. The collected data from the tables will be analyzed through application of the Microsoft Excel and recommendations offered based on the results. The application of e-business among Saudi Arabian companies is expected to be low. Factors that affect the adoption of the technology in Saudi Arabia include the financial position of the business, the nature or characteristics of the business organization, and employees’ acceptance and perception of the of e-business. Some of the benefits of e-business include: promotes globalization, reduction in the costs involved in running of the business, improvement of the supply chain, portrays flexibility in operation hours, enhances procurement process and not subject to city laws and permits. Rationale A lthough e-business is currently applied globally, Saudi Arabia still lags behind in adoption of the technology. Although the country possesses the most advanced and the fastest growing ICT technology in the Arab region, the application of e-business has been adopted at a slow rate. Additionally, there is no detailed information on the adoption of E-commerce among most of the Saudi Arabians. According to Marcus, Wigham and Gould (2011), the Kingdom has registered a substantial population growth that can profitably adopt e-business and enhance the economic growth of the country. This research will rely on wide range of responses from employees in various organizations within Saudi Arabia. This will enable the identification of the